Univers News - Editorial Contributions
GenTech: A French-Language Tech Podcast
Created during my final-year internship at Univers News, GenTech reinvented the original TechITEasy show by shifting to French, refining its format, and targeting 18–40-year-old tech enthusiasts.
What’s New?
• Format: Solo episodes, guest interviews, and a radio-style feel.
• Content: Trend-focused topics, future-forward insights, and a defined visual and editorial identity.
Partnership & Visibility
Partnering with the Westerwelle Startup Haus in Tunis allowed us to highlight emerging entrepreneurs and tech innovators, giving GenTech a unique edge and adding tangible value for our audience. This collaboration expanded our reach and credibility, while also increasing visibility for both Univers News and the featured startups.
• Launched concise Q&A videos and complementary articles in sync with each podcast episode’s release.
• Aligned social media posts with publication dates to maximize reach and visibility.
• Created a cohesive, multi-channel experience, encouraging the audience to engage beyond the audio and forge deeper connections with the show’s featured innovators.
Where to Listen?
• Multi-Platform Distribution: Leveraged podcast distribution tools to ensure episodes reached a wide audience seamlessly.
• Major Streaming Platforms: Available on Spotify, Apple Podcasts, and Google Podcasts (until its discontinuation), offering listeners convenient access and choice.
• On-Site Integration: Embedded player and direct links on UniversNews, driving organic traffic and extending brand reach.