Univers News - Editorial Contributions

cover podcast called gentech for universnews par oussema djemaa
cover podcast called gentech for universnews par oussema djemaa

GenTech: A French-Language Tech Podcast

Created during my final-year internship at Univers News, GenTech reinvented the original TechITEasy show by shifting to French, refining its format, and targeting 18–40-year-old tech enthusiasts.

What’s New?

Format: Solo episodes, guest interviews, and a radio-style feel.

Content: Trend-focused topics, future-forward insights, and a defined visual and editorial identity.

screenshot of universnews instagram page with teaser thumbnails for gentech podcast
screenshot of universnews instagram page with teaser thumbnails for gentech podcast

Partnership & Visibility

Partnering with the Westerwelle Startup Haus in Tunis allowed us to highlight emerging entrepreneurs and tech innovators, giving GenTech a unique edge and adding tangible value for our audience. This collaboration expanded our reach and credibility, while also increasing visibility for both Univers News and the featured startups.

• Launched concise Q&A videos and complementary articles in sync with each podcast episode’s release.

• Aligned social media posts with publication dates to maximize reach and visibility.

• Created a cohesive, multi-channel experience, encouraging the audience to engage beyond the audio and forge deeper connections with the show’s featured innovators.

Where to Listen?

Multi-Platform Distribution: Leveraged podcast distribution tools to ensure episodes reached a wide audience seamlessly.

Major Streaming Platforms: Available on Spotify, Apple Podcasts, and Google Podcasts (until its discontinuation), offering listeners convenient access and choice.

On-Site Integration: Embedded player and direct links on UniversNews, driving organic traffic and extending brand reach.