RTCI SM Strategist - Growth Hacker

RTCI IG

Focused on creating examples and strategies for content creation on the station's Instagram page. Despite limitations on sponsored content and monetization, successfully increased followers from 113 to over 900 within a month, reaching a younger audience organically.

1. Emphasized creating examples and strategies for content creation to guide the dedicated team.
2. Achieved significant growth from 113 to over 900 followers within a month.
3. Successfully targeted and engaged a younger audience through tailored content.
4. Demonstrated the potential for organic growth and reach without sponsored content.
5. Adapted to restrictions on sponsored content and monetary gains while still achieving substantial follower growth.

Campus IG

The "Campus" show focuses on highlighting student success stories, university news, promoting associative work within Tunisian universities, and showcasing partnerships between Tunisia and international entities.

1. "Campus" targets a young audience as a university magazine.
2. Emphasizes showcasing student success stories and university-related news.
3. Aims to promote associative work within Tunisian universities.
4. Highlights partnerships between Tunisia and international entities.
5. The show serves as a platform for sharing university achievements and collaborations on a global scale.

Mai 2019 until september 2019

RTCI Facebook

Since facebook and instagram are two different platforms. Facebook especially at that time is extremely important to the Tunisian demographic whether locally or abroad.

The social media strategy involved creating a content calendar, optimizing the page's visuals and information, using scheduling tools, hashtags, and tagging for better reach, creating an event section, organizing live videos into playlists, and diversifying video content for increased engagement.

1. Developed a comprehensive content calendar with a mix of promotional, behind-the-scenes, and interactive posts.

2. Enhanced visual appeal and brand representation through optimized profile and cover photos.

3. Utilized scheduling tools for consistent content flow and optimal posting times.

4. Leveraged hashtags and tagging for increased visibility and differentiation of posts.

5. Increased interactivity through event promotion, live video playlists, and diverse video content creation.