Portfolio
RTCI as SM
At RTCI, I implemented a social media strategy from scratch to increase the visibility of the multilingual national radio station. By analyzing available data, I created reports and developed a strategy based on the findings. Initially, the radio's Instagram page had low visibility and most content was generated through Facebook. However, after exporting and analyzing the data, it became clear why that the radio had a small reach despite being highly credible.
We discovered that less than 20% of the audience was young people, with the majority being 40+. To target the young demographic, our strategy focused on creating content that would resonate with them while adhering to journalistic guidelines.
As part of this strategy we needed a pilot project, so I worked with the host of "Campus" and a freelance designer to create a unique logo and animations for the show. From that point on the direction of the radio liked the reachability and the positive feedback they got. Using Campus as a template we have decided to implement a more elaborate strategy mainly for the brand of the Radio station.
RTCI as a host
Tech IT Easy represents my approach to technology communication: engaging, accessible, and insightful. Similar to my work at RTCI, where I crafted a social media strategy from scratch, Tech IT Easy aims to break down complex tech concepts into easily digestible content. Just as we identified the need to target a younger audience at RTCI, Tech IT Easy focuses on making tech appealing to all age groups, blending journalistic integrity with captivating storytelling. Through innovative strategies, such as collaborating with experts and creating visually appealing content, the show strives to inspire and inform its audience, fostering a vibrant tech community.
Entrepreneurship
By the end of 2019 and the beginning of 2020, I wanted to embrace new skills, expand my horizons and found myself gliding into the world of startups, thriving my passion for innovation and creative solving problems. It wasn't only about starting a business, rather a personal quest to challenge myself and bring innovative ideas to life. After all, learning how to develop a business plan never hurts.
Onism XR
Co-founding Onism XR was a venture into uncharted territory, dedicated to developing a drag-and-drop spatial computing platform for education. I led strategic planning, business development, and marketing efforts, navigating the complexities of the startup world. Representing Onism XR at international panels and as a member of AIXR, I contributed to global discussions and gained invaluable insights from experts.
OST Solo-Talent
Actively participated in the startup ecosystem as a Solo-talent, gaining hands-on experience in entrepreneurship.
Learned from business doctrines through presentations and workshops led by local and international coaches.
Developed skills in project planning, strategic thinking, and business development.
Successfully completed the OST program, receiving a finalist certificate for outstanding performance.
Universnews Era
When I interned at universnews, it was spread into three main part. SMM, PodCast and the subject of my thesis for my Licentiate degree
2021 - today
After wrapping up university and diving into the startup world, I decided to take on a new challenge: the industrial sector. First, I sharpened my skills at SOJEFI, and then I co-founded PMJ, taking it from concept to reality.
