Enhancing Communication Marketing
Podcast : GenTech
Developed and produced "GenTech," a technology podcast that highlighted the significance of technology in society.
Local Focus: Showcased Tunisia's technological progress.
International Focus: Provided insights into global tech advancements for universnews's audience.
Created 5 episodes in collaboration with Westerwelle Startup Haus Tunis and 6 solo episodes.
SMM
Communication Strategy
Developed and implemented communication strategies to enhance the brand’s presence.
Established brand identity, and managed content marketing initiatives
Marketing Strategy
Formulated data-driven marketing strategies to effectively promote Universnews' content.Conducted benchmark analysis to understand industry standards and derive actionable insights.
Crafted a targeted social media strategy based on comprehensive data studies, aimed at maximizing engagement and expanding audience reach.
Ensured content exceeded market benchmarks, setting new standards for audience interaction and retention.
Video Production
Spearheaded the creation of video templates to streamline the production process for informative content.Designed templates that effectively integrate text and visuals, enhancing clarity and viewer engagement.
Standardized video quality across the platform, ensuring consistency and accessibility.
Boosted viewer engagement by making information visually appealing and easy to understand.
Immersive Journalism : 360° report
Period: During the COVID-19 pandemic.
Thesis Title: "Universnews: Le Reportage Immersif: (la vidéo 360°) ou l’expérience public in Media" (Universnews: The Immersive Reportage: (360° Video) or the Public Experience in Media).
Explored innovative methods in 360° video production as part of my Licentiate thesis, contributing to academic and practical advancements in immersive media technology.
360° Video Production, Editing, and Streaming:
Executed comprehensive video production processes from shooting to final edits for immersive 360° content.
Developed streaming capabilities to allow real-time viewing experiences, enhancing accessibility and engagement.
Storytelling: Employed advanced storytelling techniques tailored to the immersive nature of 360° video, increasing viewer immersion and emotional connection.
Website Creation for 360° Content: Designed and developed a dedicated platform to host 360° video content, ensuring optimal user experience and content accessibility.